Bob Heyman

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Submitted by Bob Heyman on Thu, 12/18/2008 - 23:19

My picture:

My name:

Bob Heyman

My occupation:

Co-Author of DE

My favourite books:

Lord of the Rings

A Swiftly Tilting Planet

My favourite websites/blogs:

Techcrunch.com

CNN.com

About me:

Hi I am Bob Heyman, the co-author of Digital Engagement.

Bob's blog articles

V3's Michelle Mangen On: 7 Keyword Search Tools For Twitter

Michelle Mangen has a helpful post on the V3 Marketing Blog at: http://www.v3im.com/2011/03/7-keyword-search-tools-for-twitter/#axzz1Hx6...

Here's the post:

7 Keyword Search Tools for Twitter

Posted by Michelle Mangen on March 28, 2011

Read more: http://www.v3im.com/2011/03/7-keyword-search-tools-for-twitter/#ixzz1Hx9...
With many businesses using Twitter as part of their social media marketing efforts, conducting Twitter keyword searches can be beneficial for several different reasons:

Identifying influencers
Finding people on Twitter

Cone LLC Survey Validates Cause Marketing

A survey from Cone LLC, an Omnicon company, shows that consumers prefer to buy from companies that support good causes.

This preference has been developing over time:

Social Media Today On: How To Use Foursquare To Market Your Business

Jennifer Wong has a helpful post on using Foursquare for marketing on the Social Media Today blog at: http://www.stumbleupon.com/su/8yAWbv/socialmediatoday.com/SMC/205081

Here's the post:

How to Market Your Business with Foursquare
by Jennifer Wong on 06/09/2010 00:15

Foursquare is a very hot social networking tool that posts updates to users friends about where they are. It also incorporates a game where users can earn badges for certain things. Users can also become the mayor of a location, which is earned by someone who frequents a location more than anyone else.

Edelman Digital On: Tools To Measure Your Twitter Influence

Edelman Digital's Michael Brito has a helpful post about tools to measure your Twitter influence on the Edelman Digital blog at: http://edelmandigital.com/2010/06/08/tools-to-measure-your-twitter-influ...

Here's the post:

Tools To Measure Your Twitter Influence
June 8th, 2010

David Berkowitz On: 20 Confessions of a Super Mayor

The estimable David Berkowitz has an excellent piece on his blog (and on MediaPost) at:
http://www.marketersstudio.com/2010/06/20-confessions-of-a-super-mayor.h...

Here's the post:

20 Confessions of a Super Mayor
Originally published in MediaPost
By David Berkowitz

Over Memorial Day weekend, I reached one of those coming-of-age milestones that only a Social Media Insider reader could appreciate: I became a Super Mayor.
I'll wager you're in one of three camps right now:

Josh Chasin On: I-COM Debrief

Josh Chasin debriefs I-COM on MediaPost at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

I-COM Debrief
by Josh Chasin, Wednesday, March 24, 2010, 12:30 PM

PaidContent.org On: The (Short) History Of Twitter's Plans To Make Money

The Paid Content.org blog examines the (short) history of Twitter's plans to make money at:
http://paidcontent.org/article/419-the-short-history-of-twitters-plans-t...

Here's the post:

The (Short) History Of Twitter’s Plans To Make Money

Weber Shandwick On:Ultimate SXSWi Wrap-Up

The Digital Communications team at Weber Shandwick posted extensive daily coverage of SXSWi. The compiled coverage is at:

Day 1 & 2: http://www.socialstudiesblog.com/2010_03_07_archive.html
Day 3: http://www.socialstudiesblog.com/2010_03_14_archive.html
Day 4: http://www.socialstudiesblog.com/2010_03_21_archive.html
Day 5: http://www.socialstudiesblog.com/2010_03_28_archive.html

Brian Solis On: Twitter and Facebook - The New Tools of Productivity or Distraction

The prolific Brian Solis writes about social media being both a boon and a distraction on his blog at:
http://www.briansolis.com/2010/03/twitter-and-facebook-the-new-tools-of-...