Krista Nieher covers Social Media at AdTech on the AdTech blog at http://www.adtechblog.com/blog/detail/the-next-frontier-apparently-its-s...

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The Next Frontier? Apparently it’s Social Media.
Posted by Krista Neher · Thursday April 23, 2009

Display based advertising is so web 1.0. What’s hot now is connecting with consumers beyond traditional display ads through social media according to the panel at The Next Frontier: Advertising in Applications session.

Moderator:
Mark Naples, Managing Partner WIT Strategy
Panelists: