David Tiltman reports from ICOM on why internet measurement is bunk at:
http://davidtiltman.wordpress.com/2010/03/17/six-reasons-internet-measur...

Six reasons internet measurement is rubbish
David Tiltman
3/17/2010

The greatest fallacy in digital marketing is that the internet is the most measurable medium. It’s not. Yes, it’s the medium with the most data (absolutely phenomenal amounts), but making sense of that data to get a true picture of what consumers are actually doing (ie measuring it) is still far from an exact science.

David Berkowitz followed up his excellent post on 100 ways to measure social media wit this one on the six questions to ask. Its on his blog at:
http://www.marketersstudio.com/2009/11/the-who-what-where-when-why-and-h...

Here's the post:

The Who, What, Where, When, Why, and How of the 100 Ways to Measure Social Media
As another way to look at the 100 ways to measure social media, I've broken it out into how the metrics answer six key questions: Who, What, Where, When, Why, and How.

There's an excerpt from our book in the current edition of Mediapost's OMMA magazine at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

Here's the post:

Direct Marketing on Steroids
by Bob Heyman and Leland Harden
June 1, 2009

For most marketers, there is only one metric that counts: conversions. This usually means sales — how many sales did the banner ad or that email blast bring in? How many newsletter sign-ups or Web video pass-alongs were created in a MySpace campaign?

The Read Write Web blog has a post about RJ Metrics at:
http://www.readwriteweb.com/readwritestart/2009/05/rjmetrics-is-a-web-st...

Here's the post:

RJ Metrics Aims to be Web Startup's Ace in the Hole
Written by Phil Glockner
May 13, 2009

Krista nieher covered the metrics panel on the AdTech blog at http://www.adtechblog.com/blog/detail/standing-room-only-at-media-metric...

Here's the post:

Standing Room Only at Media Metrics Panel
Posted by Krista Neher · Thursday April 23, 2009

Measuring digital is hot right now and it was standing room only at the Media Boot Camp Power Session: Defining the New Media Currency – How to bring traditional media metrics online.

Moderator:
David Smith, CEO Mediasmith
Panelists:
Jon Gibs VP Media Analytics, Nielson Online
Erin Hunter Executive VP, comScore