CNet covers Web 2.0 Expo at http://news.cnet.com/8301-17939_109-10207681-2.html?tag=txt;blogFeed

Here's the story:

Web 2.0 Expo 2009: Downsized, But Not Out
by Rafe Needleman

In the run-up to the Web 2.0 Expo, which opens this week in San Francisco, I've heard a lot of doom and gloom about the show, and by implication about every "Web 2.0" company there is. But while the Web 2.0 Expo will be quieter this year than last, it won't be a ghost town. There's life left still in Web startups.

Jennifer Leggio covered this session from Web 2.0 Expo on her Social Business blog blog at http://blogs.zdnet.com/feeds/?p=887

Here's the post;

Web 2.0 Expo: Why Social Media Marketing Fails
April 1, 2009

Today at Web 2.0 Expo, “Forrester reunion” panel made up of Jeremiah Owyang, Peter Kim and Charlene Li told a packed room at Moscone West how they believe social media marketing is failing. Don’t fear, however, because they also discussed how they believe it can be fixed.

On culture: