Guy LeCharles Gonzalez summarizes the CM Summit at:
http://loudpoet.com/2009/06/05/in-a-time-of-crisitunity-you-gotta-have-s...

Here's the post:

“Ad networks have scale and data, but they lack soul. Customers don’t join ad networks.”
–John Battelle, Founder & CEO, Federated Media

The estimable David Berkowitz has an excellent article in MediaPost's Social Media Insider at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

Here's the post:

The One Word You Can't Say
By David Berkowitz

There are seven words you can't say on television, according to George Carlin, but there's only one you can't say at social media conferences. As Carlin put it, it's the one word that will "infect your soul, curve your spine, and keep the country from winning the war." This deadly c-word is "campaign"; utter it at your peril.

Imagine Inc.'s Ed March reports on SXSWi Day 3 on their blog at http://ow.ly/Yv2

Observations from SxSW Day 3
By: Ed March 16th, 2009
Four sessions, a quick run through the trade show and walk through Austin today.

Presenting Straight to the Brain

Classic PowerPoint isn’t good enough, the bar keeps getting raised
Presentations are moving from what could be displayed on paper to a film strip style
Tell a story, give it emotion
Brain is hardwired through evolution to ignore lots of things that don’t result in immediate danger

The estimable Caroline McCarthy covers a major debut at SXSWi on her blog at
http://news.cnet.com/8301-13577_3-10197850-36.html?tag=mncol;title

FourSquare: Life in the SXSWi hot seat
by Caroline McCarthy

Here's to FourSquare! Former Dodgeball loyalists gather poolside at SXSWi to celebrate the new app.

Here's a report on SXSWi Sunday events from Chris March at http://anidea.com/innovation/reporting-from-sxsw-sunday-315/

Reporting from SXSW: Sunday 3/15
Chris F. March 15th, 2009

It’s a busy Sunday at the 2009 SXSW Interactive Festival. I saw a successful SoDA unConference take place and continued my focus on mobile and open standards.
While I’m waiting on my team to meet up for dinner, let’s get to the recap. The panels I attended today were a little more diverse (and much more technical) in nature, so this update will be a little shorter than yesterday’s mobile recap.

John Gray posted an excellent article on Mom Power in iMediaConnection at http://www.imediaconnection.com/content/22277.asp

Here's the article:

Mothers I'd Like To Friend
By John Gray

They're powerful, outspoken, and know how to band together to make brands sit up and take notice of their needs. Find out how and why you should seek the approval of moms for your next campaign.

There is a new post about growing your social media network on the always helpful IIG Blog at http://www.interactiveinsightsgroup.com/blog1/ultimate-how-to-grow-your-...