The always provocative Brian Solis opines on how brands need to become media on the Mashable blog at:
http://mashable.com/2010/02/11/social-objects/

Here's the post:

Why Brands are Becoming Media

Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.

Market Monitor's Frederick Feldman has an excellent post in iMedia Connection at:
http://www.imediaconnection.com/content/25034.asp

Here's the post:

5 things a CMO should know about brand protection
By Frederick Felman

5 things a CMO should know about brand protection

CMOs have a lot of irons in the fire. Driving demand, launching products and promotions, gathering market requirements, monitoring the competitive landscape, and optimizing the marketing mix may seem like plenty -- but overlaying each of these responsibilities is our role as guardian of the brand.

Rachel Reuben, writing at Amber Naslund's Altitude Branding blog (http://altitudebranding.com/) has a great post stressing some of the important things to keep when implementing a "Twitter Strategy". Her main point is simple: Make sure you are backing up in the real world what you are doing in the online media space.

Rachel writes: