Last week Bob and I were privileged to have been interviewed by Lan Nguyen from TheStreet.com. She has put together a good post on what companies need to think about when launching a social networking initiative. It can be found at this link: http://www.thestreet.com/story/10464655/1/get-free-marketing-publicity-i...

In a nutshell, the article offers advice from executives and authors (like Bob and me). You should follow the link above and read the article. Here's a summary: