Paid Display Media

Razorfish's Dave Friedman On: Media Mixology

Submitted by Bob Heyman on Mon, 05/25/2009 - 06:00

Razorfish's Dave Friedman explores the difficulty of finding the right mix of digital and traditional media in Chief Marketer at:
http://chiefmarketer.com/advertising/digital/0519-digital-media-traditio...

Here's the post;

Digital Media and Traditional Media: Will it Blend?
May 19, 2009
By Dave Friedman

Max On Cookies

Submitted by Bob Heyman on Sun, 04/05/2009 - 05:28

The always interesting Max Kalehoff opines on Cookies in his AttentionMax blog at http://www.attentionmax.com/blog/2009/04/a_note_about_tracking_cookies.php

Here's the post:

A Note About Tracking Cookies

April 4th, 2009

The Wall Street Journal’s All Things Digital recently served me an unexpected banner across the top of the blog’s entry page titled “A note about tracking cookies.” It said:

Putting Your Chips on Facebook

Submitted by Leland Harden on Sat, 01/03/2009 - 15:53

I know my last post referenced a ClickZ article, but I just couldn't pass this one up. This article, http://www.clickz.com/3632238, highlights how Frito-Lay is leveraging its investment in sponsoring the Fiesta Bowl to gain more exposure, and more engagement with its customers. I won't go over the article in detail, but a few of the key items I see that display successful use of Web 2.0 are: