The article under the news tab of this site, "Despite Debate, Brands Find Value on Twitter," by Kate Kaye, is a solid piece that explores the whole concept of digital engagement. If you're not inclined to dig for it on the news tab, here's the link: http://www.clickz.com/3632210.
Digital Engagement by Leland Harden & Bob Heyman
Paperback: 256 pages
Publisher: AMACOM (Available now!)
Language: English
ISBN-10: 0814410723
ISBN-13: 978-0814410721
Buy the Book!
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