Search Marketing

John Battelle & Gord Hotchkiss On: The Future Of Search

Gord Hotchkiss interviews John Batelle about the future of search on his SearchEngineLand blog at:
http://searchengineland.com/john-battelle-on-the-future-of-search-38382

Here's the post:

John Battelle On The Future Of Search
Mar 19, 2010 at 6:00am ET by Gord Hotchkiss

Marios Alexandru On: Xenu vs. Link Examiner

has a nice post on Acronym Media's blog about two free SEO tools for site evaluation at:
http://www.acronym.com/keyworddriven/xenu-vs-link-examiner.html

Here's the post:

Xenu vs. Link Examiner
By Marios Alexandrou.
November 9th, 2009.

Brad Geddes On: 7 Free Tools For PPC Marketers

Brad Geddes has a great post on Search Engine Land about seven free tools for CPC marketers, at:
http://searchengineland.com/7-incredibly-valuable-but-underused-free-too...

Here's the post:

Paid Search
7 Incredibly Valuable But Underused Free Tools For PPC Marketers

Dec 7, 2009 at 8:00am ET by Brad Geddes

Brian Bowman On: Essential SEO & SEM Tools

Brian Bowman has a very useful post on the Reply.com blog on Tools for SEO and SEM at:
http://blog.reply.com/?p=265

Here's the post;

Essential SEM & SEO Tools

Posted by Brian Bowman, CMO, Reply.com

We always get asked our opinion on cool / essential SEM & SEO tools. Well, here is our list.

Google website optimizer
What it does: Free multivariate and A/B testing tool, helps online marketers increase visitor conversion rates
Cost– Free
services.google.com/websiteoptimizer/

Google Analytics
What it does – Free analytics program
Cost – Free
www.google.com/analytics/

Adam Sanger On: Social Media Before SEO Is Putting The Cart Before The Horse

Adam Sanger has a helpful post on his The Future Buzz blog at:
http://thefuturebuzz.com/2009/11/13/social-media-seo/

Here's the post:

November 13, 2009
Social Media Before SEO Is Putting The Cart Before The Horse
Posted by Adam Singer in SEO, The Social Web

Joshua Palau On: Is Search Innovative?

Razorfish's Joshua Palau poses an interesting question - "Is Search Innovative?" on Search Engine Watch at:
http://searchenginewatch.com/3634828

Here's the post:

Is Search Innovative?
By Joshua Palau
Search Engine Watch
Aug 28, 2009

During a recent conversation with a few clients, they surprised me by remarking, "Well, search really isn't all that innovative."

Their rationale: for the better part of the last 10 years, there have been only three engines (and depending on your budget, you may only be working with one) and their offerings have remained more or less the same.

Matt Cutts On: Social Media Marketing & Widgetbait

Bret Csuturas reports on an interview with Google's Matt Cutts on his blog at:
http://www.brentcsutoras.com/2009/08/28/matt-cutts-social-media-marketin...

Here's the post:

Matt Cutts on Social Media Marketing & Widgetbait

Recently Rebecca Kelly, from 10e20, did a nice interview with Matt Cutts on widgetbait and any current social media headaches challenging Google in 2009.

I did an article a while back that shared a part of an interview between Matt Cutts and Eric Enge, where Matt highly endorsed Social Media Marketing as a quality link building method.

Larry Brauner On: SEO & Social Media

Another insightful post from Larry Brauner. This one is on the "new" SEO and Social Media at:
http://online-social-networking.com/the-new-search-engine-optimization

Here's the post:

The NEW Search Engine Optimization
By Larry Brauner
July 26, 2009

In Social Media vs. Search Engine Optimization, worth a read, I discussed the synergy between social media and search engine optimization.

Tim Magoon On: Brand Building Through Search & Social Media

Tim Magoon has a great article on Search Engine Land on Brand Building with Search and Social Media at:
http://searchengineland.com/brand-building-through-search-social-media-2...

Here's the post;

Brand Building Through Search & Social Media
Aug 26, 2009 at 6:00am ET by Tim Magoon

A company’s brand is its cornerstone. Given that, building your brand requires a balance of marketing efforts across various channels. Fortunately, search and social media are great ways to build your brand today.

Social media’s role in branding

Symantec On: What Kids Are Searching For Online

Symantec (via its Norton - Online Family service) has an interesting list of the top 100 terms kids are searching for online at:
http://onlinefamilyinfo.norton.com/articles/schools_out.php

Here's the post:

School’s Out and Your Kids Are Online:

Do You Know What They’ve Been Searching For This Summer?

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