Bob and I were excited to get an email from our publisher last night informing us that "Digital Engagement" had been chosen as a pick of the week. Here's a copy of the text from the email from getAbstract:

Subject: Digital Engagement - Abstract of the Week

I recently reconnected with an old friend on Facebook, like many of you have, I'm sure. As we went through the process of catching one another up on things, I learned that she had a shop in her city and was just trying to get a website up, start blogging, etc., to publicize events at her shop. Since she knew that I had just released "Digital Engagement," she started asking me for advice.

Last week Bob and I were privileged to have been interviewed by Lan Nguyen from TheStreet.com. She has put together a good post on what companies need to think about when launching a social networking initiative. It can be found at this link: http://www.thestreet.com/story/10464655/1/get-free-marketing-publicity-i...

In a nutshell, the article offers advice from executives and authors (like Bob and me). You should follow the link above and read the article. Here's a summary:

The blogosphere is so vast and fragmented that many folks simply don't know where to begin. When we were writing "Digital Engagement," I had the privilege of speaking with a number of corporate bloggers about their initiatives and gain insights into best practices.