Josh Chasin debriefs I-COM on MediaPost at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

I-COM Debrief
by Josh Chasin, Wednesday, March 24, 2010, 12:30 PM

David Tiltman reports from ICOM on why internet measurement is bunk at:
http://davidtiltman.wordpress.com/2010/03/17/six-reasons-internet-measur...

Six reasons internet measurement is rubbish
David Tiltman
3/17/2010

The greatest fallacy in digital marketing is that the internet is the most measurable medium. It’s not. Yes, it’s the medium with the most data (absolutely phenomenal amounts), but making sense of that data to get a true picture of what consumers are actually doing (ie measuring it) is still far from an exact science.

The always provocative Brian Solis opines on how brands need to become media on the Mashable blog at:
http://mashable.com/2010/02/11/social-objects/

Here's the post:

Why Brands are Becoming Media

Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage. You can connect with him on Twitter or Facebook.

eMarketer's Geoff Ramsey on Seven Predictions for 2010
at: http://www.emarketer.com/Article.aspx?R=1007416

Here's the post:

Seven Predictions for 2010 from eMarketer’s CEO
DECEMBER 14, 2009

Geoff Ramsey—CEO, Co-Founder eMarketer

It’s that time of year again—the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.

Henry Jones identifies 1o useful tools for finding domain names at:
http://webdesignledger.com/tools/10-useful-tools-for-finding-the-perfect...

Here's the post:

10 Useful Tools for Finding the Perfect Domain Name
Henry Jones

Finding the right domain name is an important step in creating a successful website. Luckily there are tools out there to help you in this process by not only helping you find available domain names, but also helping you in the creative aspect by giving you suggestions. Here are 10 of these tools to help you find that perfect domain name.

Domize

Market Monitor's Frederick Feldman has an excellent post in iMedia Connection at:
http://www.imediaconnection.com/content/25034.asp

Here's the post:

5 things a CMO should know about brand protection
By Frederick Felman

5 things a CMO should know about brand protection

CMOs have a lot of irons in the fire. Driving demand, launching products and promotions, gathering market requirements, monitoring the competitive landscape, and optimizing the marketing mix may seem like plenty -- but overlaying each of these responsibilities is our role as guardian of the brand.

Here's the new article I wrote with Alan Gerson that appeared in MediaPost's OMMA Magazine at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

Here's the post:

Selling into the New Frugality
by Bob Heyman and Alan Gerson

We may literally need the greatest thing since sliced bread

eMarketer has a post about the imminent death of the "click-Through" at:
http://www.emarketer.com/Article.aspx?R=1007321

Here's the post:

More Trouble for the Click-Through
OCTOBER 9, 2009

A metric in decline

Researchers that question the value of the click as a metric of advertising success can add another datapoint to their arguments.

An old but still helpful checklist for corporate media strategy from the estimable Jeremiah Owyang on
is at:
http://www.web-strategist.com/blog/2007/11/01/so-youre-a-media-company-n...

Here's the post:

So You’re a “Media” Company Now: A Checklist for the Corporate Media Strategy
on November 1st, 2007

You’re a media company now, what, you didn’t get that memo?

Even if you manufacture pencils, rent cars, sell art, or have a sell flowers online.

Every company is a media company

Ad Age has an editorial about how the government is taking on the Ad Biz at:
http://mobile.adage.com/site?t=daE4.H7RyUg7csOk1XRrVQ&sid=adage

Here's the post:

Marketing Takes a Beating in Beltway
With New Congress, Industry Fights Off Attacks From All Corners of D.C.

NEW YORK (AdAge.com) -- As if the recession pummeling the industry wasn't enough, the business is starting to feel besieged by the Beltway.