More Small Business Marketing Tips:

Again, our hypothetical small business marketer owns a hair salon. Here are more ways this salon can use internet marketing.

1. Have features that users find helpful (or addictive). Why not allow appointments to be scheduled on line? Perhaps have a gallery showing different kinds of cuts.

2. Be creative and inventive in coming up with a unique feature helpful to clients.

3. A salon site needs to impress visually. Have high resolution photos of cuts.
Use videos to show your best work.

4. Many sites neglect the basics: address, directions and hours.

5. Many sites neglect SEO (Search Engine Optimization). Be sure to use SEO techniques to get high listing in Google. A good source of effective SO techniques is www.seomoz.org

6. Be sure to blog or vlog. Blog postings contribute to site SEO ranking. Blogging makes you a thought leader. Thought leadership is good (and inexpensive) marketing.