Postmodem On: "The Bing Disaster"

Interesting opinion piece about Bing on the Postmodem blog at:
http://www.postmodem.co.uk/?p=47

Here's the post:

What on earth were Microsoft thinking: The Bing disaster
By Daryl
June 2, 2009

The launch of Microsoft’s rebranded search engine “bing” on the 1st of June has left me completely speechless. Not through admiration I hasten to add but because it’s all been done so badly! This has to be the web equivalent of rubbernecking at a car crash - so please drive carefully.

The first I saw of the new bing logo was via this post over at the imjustcreative blog. I’m with Graham completely, it’s amazing that a company the size of Microsoft would actually sign off on such a badly designed logo. In contrast, take a look at the new logo for Google Wave - it’s pure simplicity in echoing the colours of the Google brand whilst creating a wave with the letter W is a definite win. Look at the logo’s side-by-side and see what you think.
Comparison of the new logo's from Microsoft and Google

The rebranding car wreck doesn’t end there though. Not happy with just creating a shockingly bad logo for bing the designers of this launch micro-site (which I assume is being used to herald the new dawn of Bing to the world) have blatantly ripped an idea from this site: dragoninteractive.com. Of course, it goes without saying that the Dragon Interactive site is far superior in many ways - but why have Microsoft so obviously not invested time in the design of these site let alone the bing logo?

And then there are the other micro-sites like this which uses Silverlight of all things when it’s completely unnecessary. What also strikes me though is that the micro-sites sitting under http://www.discoverbing.com/ have no clear brand continuity.
Why Silverlight??

Bring back Live - all is forgiven?