Amazon Reviews

Relevant, relevant, relevant, February 14, 2009
By Susan Lewis

As a web professional and a college professor in mass communication, I am eager to apply Harden and Heyman's ideas and share them with my students. Digital Engagement is a thoroughly relevant business book, and next semester it will be required reading for the students in my online communication course.

Each word in this rich text provides the reader with immediately applicable knowledge; through case studies, examples and checklists, each chapter provides myriad ideas of how to engage customers online. The authors have thought of everything - from optimizing domain names and searches to marketing in the world of social media and handheld devices like iPhones. To those professionals and students in marketing and public relations ready to learn how to succeed in the Web 2.0 environment: this book is your "how to" manual.

A MUST FOR MARKETING STUDENTS, February 14, 2009
By J. Porter "ENTREPRNEUR IN RESIDENCE"

THIS IS A PRACTICAL TREATMENT OF THE STATUS OF THE DIGITAL MARKETING WORLD, HOW IT WORKS, AND A PRACTICAL APPROACH TO HOW TO EFFECTIVELY ENHANCE YOUR MARKETING AND SALES RESULTS. WHAT WORKS AND WHAT PRODUCES LESSER RESULTS. LOTS OF COMPARISONS AND MINI CASE EXAMPLES. EQUALLY USEFUL FOR TECHNICAL AND NON TECHNICAL PRACTITIONERS. DOES NOT WASTE YOUR READING TIME WITH ACADEMIC THEORIZING.

A practical compendium, February 7, 2009
By J. Locktov

Harden and Heyman manage to offer tools, process, case studies, and advice -an entire litany of tricks, in a manner that teaches rather than overwhelms. The book is efficient and practical and helped me to not only fully comprehend basic web marketing but to effectively change the way I do business. The scorecard alone at the end of the book is worth the price of admission. It is nice to finally feel untangled from Web 2.0!

Two thumbs up..., February 6, 2009
By Ed Lamoureaux "edlamour" (New York, NY)

Working in the PR Services industry, I have found many books in this space to be so advertising centric that they lose relevance. Marketing in today's world involves components beyond advertising such as PR and Word-of-Mouth. Harden and Heyman (as experienced, effective communicators) provide great insight to all forms of marketing via the web. They're not ham-strung by any one discipline that would cause them to lapse into myopia regarding the true power of Web 2.0. I recommend buying this book. You won't be sorry.

Solid, Visionary, Practical, Once Again, February 6, 2009
By Steven George Bustin (Novato, CA United States)

Harden and Heyman were forces at the beginning of the Internet, even before we called it 1.0, and they continue to lead both us Internet savvy veterans and the less experienced into the future. If you are involved in any type of internet business, want to be, or are just curious, this is a must read. Unlike many internet related books, this one is not outdated the day of publication, but rather takes the known and relates the learnings in a way that will empower internet marketers for years. Highly recommended.
Steven G. Bustin
Author and Internet Media Entrepreneur

An easy to read and invaluable resource for online marketing, February 4, 2009
By Robert Moselle "Robert M., Esq." (Monterey, CA)

Digital-Engagement can help anyone, including those with limited technology aptitude (such as this reviewer), greatly increase their understanding of online marketing and how to focus their campaigns to leverage every new technology tool available. The authors have an uncanny ability of making this an easy read, and it is an invaluable and must-have resource. Bob Heyman trail-blazed e-marketing, and he continues to lead the way in helping people harness the power of the web.

Advance Praise for Digital Engagement

"Harden and Heyman turn traditional marketing upside down by offering dozens of clever, thought-provoking strategies for captivating consumers online. Digital Engagement is a well-researched, practical guide to marketing in the new millennium. I ordered copies for everyone on my key staff. You'll want to do the same."

- Bertina Ceccarelli, Senior Vice President, Marketing and Resource Development, United Way of New York City

"A few business books a year make their way to my hand-picked library of must-reads. Digital Engagement is such a book. A blend of provocation for the strategist and clear guidance for the practitioner-delivered by gentlemen with the creds, roots, and industry intelligence to make the experience stick. Read this book. Its applicable wisdom will far outlast your read."

- Kendall Allen, Managing Director, Incognito Digital

"Marketing success today means understanding the digital world. It's an exceptionally fast-paced evolving arena, with options that are constantly colliding with conventional marketing tactics. Knowing how to choose among them, and where to turn for specific insight, is the mark of true marketing genius. With this book, you can be an expert and have the answers based on real world marketing programs. Learn how to address the opportunities and where to find the right tools-online."

- Adrienne Skinner, Vice President, Partner Sales, Comcast Interactive Media

"The best learning in life comes from experience. Within these pages, you have the wisdom and practical knowledge of two entrepreneurs who set the standards for Internet marketing...."

- Jeff Sandefer, Master Teacher, ActonSchool of Business