Book

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book Net Results, team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and emerging media, Digital Engagement shows marketers how to:

stop burning money on web advertising campaigns that don't deliver.
tweak websites to improve conversions and traffic flow.
master proven strategies for consumer-generated media to generate buzz and improve brand recognition.

Featuring case studies from companies like Toyota and Tommy Hilfiger as well as lists of key vendors for online marketing software, this is the only book that offers a truly comprehensive guide to all of the new online marketing tools.

Digital Engagement on Facebook

Digital Engagement on LinkedIn

Trade Reviews

Digital Engagement: The Book - by Leland Harden and Bob Heyman By David Libby April 06, 2009

Submitted by Dasith de Silva on Tue, 04/21/2009 - 08:38

If there's one thing that we share, and can not decrease or increase, it's a matter of time. Time is a constant. If you tell me you do not have enough time to go somewhere to eat, drink, sleep or read - Digital Engagement: The Book, then you just don't know how to manage the time you have, and are wasting time when you could be gaining knowledge.

The new fundamentals of digital engagement By Jim Meskauskas March 31, 2009

Submitted by Dasith de Silva on Tue, 04/21/2009 - 08:31

Long, long ago, way back in 2005, engagement was the cause du jour of mediaologists and media metricians.

Enthusiasm for the concept was so great that, for a brief period, agency and marketing personnel had "engagement" added to their titles: Chief Engagement Officer became the new meaning of "CEO."

By April 2006, the Advertising Research Foundation issued its official definition of engagement -- "Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."

Amazon Reviews

Truths to Online Marketing, March 31, 2009 By Joe Darren Weir (Dallas, TX USA)

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I encourage everyone to read Digital Engagement. This book sets forth a path for anyone to understand cost efficient ways to market their products and services in our digital age. This book will reveal value tools in building brand loyalty among customers that can't be missed. I commend the authors in making this an easy and fun book to read.

Incredible insight into marketing through new media, April 20, 2009 By Jason Groves

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Digital Engagement is well crafted and highly respected in leading areas of global commerce. It is critical in our Internet-driven marketplace to understand how to effectively leverage new media. This book hits a homerun with winning strategies for those who are just beginning on this road and also for those of us who are trying to stay ahead of the pack. This book shows that Leland is still on the cutting edge of new media and his insight can make a big difference in marketing strategies. I highly recommend this book.

Any library strong in business or computer marketing strategies needs this!, May 11, 2009 By Midwest Book Review (Oregon, WI USA)

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DIGITAL ENGAGEMENT: INTERNET MARKETING THAT CAPTURES CUSTOMERS AND BUILDS BRAND LOYALTY is for marketing managers and startup entrepreneurs who want to stay current in cyber-marketing. Tips on how to more effectively use the latest technologies come from online marketing gurus who cover everything from building the better website to keeping connected through phone screens and more. Any library strong in business or computer marketing strategies needs this!