By Marla Tabaka
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You may be operating a one-person-business, but there are many resources and tools out there that aren’t just for the big guys anymore. Today we’re going to focus on the power behind press releases. Yes, that’s right; even small business’s can achieve phenomenal growth with the proper use of press releases.
Online marketing and PR expert, Barbara Rozgonyi, founder of CoryWestMedia.com and publisher of WiredPRworks.com is a wealth of information, brilliant ideas, and resources for small and large companies alike. I’ve asked Barbara a few questions about how a one-person-business can benefit from press releases. I’ve learned a lot and I hope you will too!
Barbara, the most popular responses I get from clients when I suggest writing press releases are: “What would the press possibly want to know about me or my company?” and “I can’t write!” How would you address those concerns for a one-person-business owner?
Size doesn’t matter. Story does.
Any business is capable of being newsworthy, but reporters have to know about your news to cover your story. That’s why it’s so important to send out press releases. Reporters search for fresh stories every day.
Read the rest of the story: http://www.inc.com/marla-tabaka/2009/01/the_power_of_press_releases_fo.html