July, 2009

Catherine P. Taylor On: Beware Of The Mommy Bloggers

Catherine P. Taylor has a provocative opinion piece on MediaPost at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

Here's the post:

Facebook and MySpace: Beware Of The Mommy Bloggers
by Catharine P. Taylor July 29, 2009

I was reading the write-ups of last week's BlogHer conference in Chicago secretly jealous that even though I'm a mommy and a blogger, this junket was simply not in the cards for me.

Michelle Lentz On: More From BlogHer

Michelle Lentz has part 2 of her BlogHer report at:
http://bub.blicio.us/my-blogher-experience-part-2-buried-tech/

Here's the post:

My BlogHer Experience Part 2: Buried Tech
by Michelle Lentz on July 29, 2009

BlogHer, in my mind, was going to be a blogging conference - a conference about blogging. Because we were all bloggers, and therefore not tech newbies, I expected a little more emphasis on the technology that makes it all work. A little more social media, a little more blogging, and a little less recipe sharing and parenting.

Michelle Lentz On: The BlogHer Conference - Call It "SwagHer"

Michelle Lentz reports from the BlogHer Conference on Bub.blicio.us at:
http://bub.blicio.us/my-blogher-experience-part-1-swagher/

Here's the post:

My BlogHer Experience Part 1: SwagHer
by Michelle Lentz on July 29, 2009

There was this perhaps unintentional (maybe?) conference at BlogHer this year. It didn’t have a name or a set location, but believe me, it existed.

I call it SwagHer.

NPR On: The BlogHer Conference

NPR's All Tech Considered covered the BlogHer conference at:
http://www.npr.org/blogs/alltechconsidered/2009/07/mom_bloggers_are_spre...

Here's the post;

Mom Bloggers Are Spreading Influence, But Facing New Problems
Many mom bloggers are juggling their home life and the challenges of online success.
By Omar L. Gallaga July 27, 2009

Blogstorm: First click & keyword funnel tracking with Google Analytics

Blogstorm has a useful article on using Google Analytics at:
http://www.blogstorm.co.uk/keyword-funnel-tracking-google-analytics/#mor...

Here's the post:

First click & keyword funnel tracking with Google Analytics

by Patrick Altoft on July 22, 2009

Google Analytics has one major drawback for ecommerce sites – it only gives credit to the keyword or referring source a visitor clicked on the last time they visited the site.

Ad Age: Government vs. Advertising

Ad Age has an editorial about how the government is taking on the Ad Biz at:
http://mobile.adage.com/site?t=daE4.H7RyUg7csOk1XRrVQ&sid=adage

Here's the post:

Marketing Takes a Beating in Beltway
With New Congress, Industry Fights Off Attacks From All Corners of D.C.

NEW YORK (AdAge.com) -- As if the recession pummeling the industry wasn't enough, the business is starting to feel besieged by the Beltway.

Forrester: Advertising Will Change Forever

Forrester's Josh Bernoff has a post in Ad Age about the future growth of digital advertising at:
http://adage.com/digitalnext/post?article_id=138023

Here's the article:

Advertising Will Change Forever
Digital Spending Will Nearly Double in 5 Years, But Ad Budgets Won't
Posted by Josh Bernoff on 07.20.09 @ 02:30 PM

UK Court Rules Google Not Liable For Defamation

A Court in the UK has ruled that Google is not liable for defamation. The Guardian has the story at:
http://www.guardian.co.uk/media/2009/jul/20/google-defamation-high-court...

Here's the post:

Google not liable for defamation in search results, rules high court
Internet giant Google wins landmark high court libel ruling over forum comment displayed in search results
Mark Sweney guardian.co.uk, Monday 20 July 2009

"Digital Engagement" gets "Editor's Pick of the Week" at getAbstract!

Bob and I were excited to get an email from our publisher last night informing us that "Digital Engagement" had been chosen as a pick of the week. Here's a copy of the text from the email from getAbstract:

Subject: Digital Engagement - Abstract of the Week

Guy Kawasaki On: The Zen Of Business Plans

Thanks to Persia Tatar for her Facebook cite of this great article by Guy Kawasaki on the zen of business plans on his blog at:
http://blog.guykawasaki.com/2006/01/the_zen_of_busi.html

Here's the post:

January 21, 2006
The Zen of Business Plans
By Guy Kawasaki