June, 2009

Guy Kawasaki Runs Afoul Of The Malware Spammers

Submitted by Bob Heyman on Fri, 06/26/2009 - 22:40

CNET has a post reporting on Guy Kawasaki's problem with malware spam at:
http://news.cnet.com/8301-1009_3-10272457-83.html?part=rss&subj=news&tag...

Here's the post:

VC's automated Twitter feed spreads malware
by Elinor Mills

Venture capitalist Guy Kawasaki got more than he bargained for from an automated feed he set up on his Twitter account.

Some of Kawasaki's more than 139,000 Twitter followers noticed something strange when they saw a particular non-VC-related tweet sent from his account on Tuesday.

Are Dads The New Moms?

Submitted by Bob Heyman on Fri, 06/26/2009 - 03:00

Just in time for Father's Day, Stephanie Azzarine asks "Are Dads The New Moms?" in Mediapost's Engage: Moms
at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

Here's the post:

Are Dads The New Moms?
By Stephanie Azzarine
6/24/2009

Dad may have had his day on Sunday, but he is also experiencing an extended paternal moment. Whether by choice or circumstance, more dads are finding themselves increasingly responsible for daily parenting.

Frostyland On: "Who Killed Social Media?"

Submitted by Bob Heyman on Sat, 06/13/2009 - 22:46

The Frostyland blog reports on "Who killed social media" at:
http://frostyland.blogspot.com/2009/06/who-killed-social-media.html

Here's the post:

I was fortunate enough to be on a panel titled "Who Killed Social Media?" which took place in Portland on Thursday, June 4th. Portland is one of my favorite cities (Hotel Lucia FTW!) and I'm always looking for an excuse to visit. The panel was put together by Nemo Design and Group Y. I'd especially like to thank Dave Allen (@pampelmoose) for inviting me and getting me involved.

Kim Toomey On: Social Media Kills SEO

Submitted by Bob Heyman on Sat, 06/13/2009 - 22:26

Kim Toomey has a take on the Social vs. Search debate in the Social Search Marketer blog at:
http://ow.ly/2NAZ

Here's the post:

Social Media Kills SEO

by Kim Toomey on June 5, 2009

MultiChannelMerchant On: SEO Tactics To Avoid

Submitted by Bob Heyman on Thu, 06/11/2009 - 00:02

Jill Kocher has a great article in MultiChannelMerchant on SEO tactics to avoid at:
http://multichannelmerchant.com/ecommerce/0601-seo-tactics-avoid/

Here's the post:

SEO tactics to avoid
By Jill Kocher
June 1, 2009

You know there are search engine optimization tactics you should steer clear of. But which are the worst of the worst?

The list of SEO tactics to avoid depends heavily on how risk averse a site owner is. For instance, I work primarily with big brand e-commerce and media sites, so my risk tolerance matches my clients' risk tolerance — very low.

Sean Black Reports On iMedia Brand Summit

Submitted by Bob Heyman on Wed, 06/10/2009 - 06:51

Sean Black reports on iMedia Brand Summit in the Sales Sushi blog at:
http://salessushi.com/2009/06/09/what-i-learned-so-far-at-imedia-brand-s...

Here's the post:

What I learned at iMedia Brand Summit
By Sean Black
June 9, 2009

Random learnings:

* The professional guide that took us hiking is a cougar horn dog that took someone into the woods!
* Mattel - “Barbie has a FB page. She has an opinion. She likes Ken.”

Bing Or Bust?

Submitted by Bob Heyman on Wed, 06/10/2009 - 02:50

Bob is quoted in this BtoB Magazine article about Bing at:
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090608/FREE/30608...

Here's the article:

Bing or bust? Will Microsoft's new search engine succeed?
Will Microsoft's new search engine brand be able to draw users—and marketing dollars?
By Christopher Hosford
June 8, 2009

Microsoft Corp.'s new search engine, dubbed “Bing,” has made a big splash since its launch late last month, courtesy of a $100 million branding campaign that broke last week.

Joshua Palau On: Mid-Year Look At 2009 Predictions

Submitted by Bob Heyman on Tue, 06/09/2009 - 07:10

Joshua Palau takes a mid-year look at some 2009 predictions on Search Engine Watch at:
http://searchenginewatch.com/3634000

Here's the post:

Checking in on 2009 Search Shifts & Predictions
By Joshua Palau
Jun 5, 2009

We're a society of predictors. And from Jim Cramer to countless overconfident athletes, a lot of predictions go awry.

Our New OMMA Article: Direct Marketing On Steroids

Submitted by Bob Heyman on Tue, 06/09/2009 - 06:00

There's an excerpt from our book in the current edition of Mediapost's OMMA magazine at:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=1...

Here's the post:

Direct Marketing on Steroids
by Bob Heyman and Leland Harden
June 1, 2009

For most marketers, there is only one metric that counts: conversions. This usually means sales — how many sales did the banner ad or that email blast bring in? How many newsletter sign-ups or Web video pass-alongs were created in a MySpace campaign?