March, 2009

Max On The Future Of Media

Submitted by Bob Heyman on Sun, 03/29/2009 - 22:27

Clickable's Max Kalehoff has some provocative thoughts about the future of media buying in his AttentionMax blog (its also his latest MediaPost column) at: http://www.attentionmax.com/blog/2009/03/the_endgame_of_media_buying_and...

Here's the post:

The Endgame Of Media Buying And Selling

March 27th, 2009

What happens to the business of digital media when emphasis shifts from targeting content to targeting audiences via scientific aggregation and optimization? The short answer is: it’s complicated.

"How I Grew My Twitter Following" Parts 1 & 2

Submitted by Bob Heyman on Sun, 03/29/2009 - 09:11

The Online Marketing Angel on how she grew her Twitter following at
http://www.theonlinemarketingangel.blogspot.com/

Here are the posts:

Ok.. Are you attempting to market online? Well I have found great success on Twitter.com. Hopefully after you read this blog you will find the same success. Twitter is a social network compreised of short blogs or "tweets". You have 140 characters to get your point across.

VMS' new 'Vantage' compares ROI of PR and advertising

Submitted by Bob Heyman on Sun, 03/29/2009 - 08:54

NEW YORK: VMS has launched a new media intelligence tool that gathers data from both advertising and PR efforts to measure ROI of each discipline on its own and in tandem. The system, Vantage, was three and a half years in the making.

Vantage pulls information from VMS' advertising and PR monitoring and measurement platforms - AdSight and InSight - and uses both technology and research professionals to conduct its analysis.

Barry Deen On Building A Twitter Following

Submitted by Bob Heyman on Thu, 03/26/2009 - 04:13

Barry Deen has a very helpful article on building a Twitter following on his blog at:
http://www.webstrategyblog.ca/build-your-twitter-following-fast-spam-free

Here's the post:

Build your Twitter Following Fast & Spam Free!
by Barry Deen on March 25, 2009

I’ve been asked several times how I’ve built my Twitter following so quickly - so behold my secret to building it quickly, and spam free!

Facebook Can Make Your Local Shop Rock!

Submitted by Leland Harden on Wed, 03/25/2009 - 01:48

I recently reconnected with an old friend on Facebook, like many of you have, I'm sure. As we went through the process of catching one another up on things, I learned that she had a shop in her city and was just trying to get a website up, start blogging, etc., to publicize events at her shop. Since she knew that I had just released "Digital Engagement," she started asking me for advice.

Social Networking Will Be "Like Air" According To Charlene Li at SXSWi

Submitted by Bob Heyman on Sat, 03/21/2009 - 06:54

On Louis Gray's blog there is coverage of Chalene Li's presentation at SXSWi at
http://www.louisgray.com/live/2009/03/charlene-li-predicts-social-networ...

here's the story:

Charlene Li Predicts Social Networking Will Be Ubiquitous, "Like Air"

100 Twitter Tools & Apps

Submitted by Bob Heyman on Fri, 03/20/2009 - 06:30

Great post on Sociable Blog of 100 Twitter Tools & Apps at http://www.sociableblog.com/2009/03/18/100-twitter-tools-to-help-you-ach...

Here's the article:

Twitter has become an incredible tool not just for communication, but for improving your life. College students can use it to expand their social circle, promote their side business, keep their coursework organized, and more. Whether you want to achieve your Twitter goals, or just use it as a tool to achieve others, these twitter tools will help you get there.

Twitter Analysis

8 Tools For The Twitter Stream

Submitted by Bob Heyman on Thu, 03/19/2009 - 01:16

Social Media Today has a valuable post about tools to mine the twitter stream at http://socialmediatoday.com/SMC/80437

8 Excellent Tools to Extract Insights from Twitter Streams

NY Time's David Carr On SXSWi

Submitted by Bob Heyman on Wed, 03/18/2009 - 21:29

The New York Time's David Carr reports on SXSWi at
http://www.nytimes.com/2009/03/18/movies/18sxsw.html?_r=2&ref=movies

Here the Messages Are the Media (Tweet, Tweet)
By DAVID CARR
Published: March 17, 2009

AUSTIN, Tex. — Welcome to Austin, a city where, for the time being, everybody is famous, the economy is rocking, and the grid is groaning under an influx of the digitally interested.