January, 2009

PR & SEO

Submitted by Bob Heyman on Thu, 01/29/2009 - 03:47

How can you use PR to boost site search rank?

Make sure you list your site with associations and directories because part of Google’s site rank formula is the number and importance of inbound links.

Make sure all Press Releases are optimized for SEO (Search Engine Optimization). Insert an anchor text link to the site as often as possible.

Deploy as many web videos as possible. These get indexed in Google’s Universal Search results and can boost site rank as well.

Lurk, Learn and Leverage

Submitted by Leland Harden on Wed, 01/28/2009 - 22:08

To lurk, learn, and leverage is at the very base of what you need to do to build a successful online marketing campaign.

When Bob and I started Cybernautics in 1993, we looked at how marketing was done in the "real" world and developed methods for translating those best practices into marketing on the Web. As word spread, we were approached by a division of Macmillan Publishing to write a book about it. "Net Results: Web Marketing That Works" was a huge success.

Speaking Engagements

Recommended Websites

American Management Association
Interactive Advertising Bureau
ClickZ
Mediapost
iMedia Connection
Word of Mouth Marketing Association
The Advertising Research Foundation
Marketing Profs
Marketing Sherpa

Digital Engagement Newsletter

Articles

Bob's Articles

Published: March 19, 2009 | Search Engine Land
Yahoo! Changes Its Video Strategy (Again)
Back when Terry Semel ran Yahoo, the web portal embarked on a grand Hollywood-style video strategy that was abandoned after Semel stepped down. Now, with another change in CEOs, Yahoo is again reversing course and rolling out a new approach to web video.

Published: December 29 2008 | MediaPost

Press Release

DIGITAL ENGAGEMENT

Internet Marketing thatCaptures Customers and Builds Brand Loyalty
by Leland Harden and Bob Heyman
“A critical, user-friendly handbook for everyone who needs to know everything
about online marketing—and how to be successful at it.”
—Geoffrey Ramsey, CEO of eMarketer, Inc., from the Foreword

Excerpt

For Sale: Dirty Domains Done Dirt Cheap

Domains are cheap. That’s why they’re so expensive.

Anyone with $1.99 can register a domain name on the Internet, through one of several service bureaus established as domain registrars, such as Godaddy.com, Sedo.com, Network Solutions and Yahoo!. You don’t have to have a real company, or even put up a website to grab and hold on to a name.

PART I: FUNDAMENTALS OF SUCCESS FOR DIGITAL ENGAGEMENT

CHAPTER 1: Goals and Expectations 3
Case Study: Kidzter.com: Launching into Kid Space

CHAPTER 2: Making Over Your Website: Can You See Me Now?
Case Study: Tommy Hilfiger USA: When a Picture Is Worth
a Thousand Dollars

CHAPTER 3: Your Domain Name: How Online Branding Works
Special Section: Branding in China

PART II: ATTRACTING CUSTOMERS

CHAPTER 4: Search Engine Marketing: Optimize and Win

Media Room

Amazon Reviews

Relevant, relevant, relevant, February 14, 2009
By Susan Lewis

As a web professional and a college professor in mass communication, I am eager to apply Harden and Heyman's ideas and share them with my students. Digital Engagement is a thoroughly relevant business book, and next semester it will be required reading for the students in my online communication course.