Just days after sparking one of the biggest brouhahas in social media, pink-ribbon pioneer Susan G. Komen Foundation issued an apology, and promised to restore funding for breast-cancer screenings to Planned Parenthood. While the news is clearly being viewed as a win for women's health advocates who support choice and a loss for those who don't, what's less clear is just how damaging the tempest will be to Komen.

San Diego-based QSR chain Jack in the Box is launching a campaign, "Marry Bacon" promoting its new BLT Cheeseburger Combo.

As the baseline is 100, Volkswagen, for example has a SBAR score of 129, meaning a 29% lift in purchase likelihood for the brand when targeting the Super Bowl audience. The top three SBAR scores are for Audi, Cars.com, and Bridgestone.

The Knicks are launching a free mobile application for fans that will, per the NBA team, integrate the Knicks online community platform KnicksNow.com

BMW is launching the sixth generation of its 3 Series in part with six playful digital shorts, two of which will air during the Super Bowl in specific U.S. markets. The videos are meant to illustrate specific new technologies in the car.

A coalition of companies is hoping to get ICANN to include a "Do Not Sell" registry as part of its Top Level Domain expansion program.

Restaurant operators who understand and leverage consumer trends, and offer the right incentives, will succeed at attracting new customers and increasing repeat business, the National Restaurant Association notes.

Restaurant operators who understand and leverage consumer trends, and offer the right incentives, will succeed at attracting new customers and increasing repeat business, the National Restaurant Association notes.

Restaurant operators who understand and leverage consumer trends, and offer the right incentives, will succeed at attracting new customers and increasing repeat business, the National Restaurant Association notes.

Or tweet some yourself at Twitter hashtag #MPSuperAds Sunday before, during or after the kick-off of Super Bowl XLVI at 6:30 (ET) on NBC. MediaPost, in collaboration with TargetCast interactive chief Steve Minichini, will host a special tweet-up of impressions, reactions and predictions of industry pundits surrounding the Big Game, and the big ad campaigns that break during it. Or just sit back and watch the action unfold live on www.mediapost.com/publications.

No one gets between this baby and his Doritos. This user-created ad is a finalist in Doritos' Crash the Super Bowl contest. Find out more in today's Super Bowl edition of Out to Launch.

Each Friday, a roundup of the most recent Super Bowl-related stories, right here!

Historically, the best predictor of a campaign's tone has been the closeness of the race, and few believe this will change when it's Republican vs. Democrat. The aggressive Super PACS, and the hundreds of millions of dollars they'll have at their disposal, will surely contribute to the mudslinging, presenting challenges to both political and general market advertisers alike.

There are not only a record number of advertisers showing their Super Bowl ads early, but there are a heck of a lot of them using celebrities. Ace Metrix says that, last year, ads without celebrities performed 9.2% better than those with them.

The team is doing a promotion called "Tolly Cam," in which defensive end Dave Tollefson shows clips taken during the team's flight to Indianapolis, shots from the team's hotel, locker room and other places usually strictly off-limits to the fans.

Houston-based Citgo is awarding Florida-based Canine Castaways, Inc. with $5,000 in Citgo gift cards to help in the group's work educating area residents about responsible pet care and rescuing and rehabilitating homeless dogs.

A Coca-Cola "Pay It Forward" contest tied into Black History Month is offering teens a chance to win "apprentice experiences" with "celebrity history-makers."

Kantar Retail says its index, which tracks some of the country's largest chains, rose a healthy 4.9% in January, stronger than last month's so-so increase of 3.6%, and above the 4.2% gain in January of last year.

According to J.D. Power and Associates' semi-annual 2012 Wireless Customer Care Performance study, people who own a 4G-enabled device contact their wireless service providers more often than people who have less feature-rich devices.

Boston-based consultant Pile & Co. will manage the review. The company's current agencies, 215/McCann and BBDO, are expected to participate.