Interpublic continues to delve into how consumers react at the point of purchase. After pledging an alliance with AOL and debuting a unit devoted to the decision-making process, it's turned part of its IPG Media Lab into a display and experimental area for in-store technologies to reach consumers.

The radio business got another shot of good news this week, with a new BIA/Kelsey forecast predicting that total broadcast radio revenues will grow 4.4% in 2009 to $13.9 billion this year. Digital radio revenues (including Internet advertising) should top $459 million, bringing the 2010 total to $14.4 billion.

If you want to sell magazines and create a little controversy (to sell even more magazines), you can't go wrong with putting naked skin on the cover. And maybe some blood.

What does paying $9.99 for Hulu's premium service -- Hulu Plus -- give consumers? Apparently only 14% more TV episodes -- and 66% of them or 2,349 TV episodes, came from Hulu's three big broadcast network partners: ABC, NBC, Fox.

Former RTDNA President Barbara Cochran has been named the Curtis B. Hurley Chair in Public Affairs Journalism at the Missouri School of Journalism, based in Washington.

ESPN has reached a deal charging Discover handsomely to take over title sponsorship of the annual Orange Bowl game. The game played in Sun Life Stadium in South Florida will become the "Discover Orange Bowl" starting in January and continue through 2014 under the new deal.

Fox News White House correspondent Major Garrett is leaving the network Sept. 3 and returning to print. White House correspondents Wendell Goler and Mike Emanuel will assume joint coverage of the WH beat for Fox News.

Those "digital pennies" Jeff Zucker, president and CEO of NBC Universal, complained about some years ago? They still haven't changed into "digital nickels" or "digital dimes." The bottom line is that, as one executive says, it's all an experiment; everyone is still doing "RandD." Perhaps that is too long a time for digital experimentation during anything called "the digital age."

Using a pointed word for a family-friendly channel, Hallmark Channel said ATandT U-verse has "threatened" to drop the channel if a new carriage agreement is not reached before Sept. 1. Hallmark Movie Channel would face the same fate.

More pricey online video is on the way for sports TV consumers. DirecTV is offering its highly lucrative NFL Sunday Ticket package of games for $350 a year to nonsubscribers, via online platforms, including mobile phones.