When American adults were asked if they would most want to be richer, thinner, smarter, or younger, 43% professed that they would want to be richer, the largest group "wish." The new Harris Poll of U.S. adults, By Samantha Braverman, Project Researcher, found that 21% of Americans would like to be thinner, 14% said smarter and 12% said younger. And different strokes becomes apparent as preferred traits are chosen depending on the segment.

Google has introduced a new ad format for search that appears in Google Maps for Mobile. It offers all the targeting capabilities that Maps provides, like GPS and triangulation.

Continuing the rush by Internet companies to work themselves into future technology of television sets, Yahoo has made a deal with the Vestal Group, a large TV manufacturer with the biggest share of TV sets in Europe. The deal will build out Yahoo! Connected TV, integrating TV apps into new Internet-connected TV sets.

The deal with TWC gives Disney a chance to reach TWC's huge customer base with ESPN3, propelling ad sales on the site. The bulk of the 12.7 million TWC homes with TV are now potential users. And a heavy portion of Bright House's 2.4 million customers are eligible as well.

Perhaps the best measure of industry maturity is when people start suing each other. By that standard, it seems digital out-of-home video advertising has come of age. Last month brought one of the medium's first major legal slap-fights, with Gas Station TV suing rival Outcast and a former vice-president of sales at NBCU for allegedly stealing trade secrets

ATandT has expanded the list of Spanish-language viewing options available to customers with the addition of 19 new Spanish-language channels to its ATandT U TV lineup.

Hispanic TV homes will rise 3%, or 400,000, to 13.4 million for the 2010-2011 broadcast season. Nielsen says this represents 40% of 1 million U.S. TV homes that will be added this season. The 3% hike is higher than the 2.3% gain in Hispanic homes for the 2009-2010 broadcast season.

Virtually everyone wants to be a video mogul -- especially these days, when we may believe we have enough inside information to make it happen. That lone gunman in the Discovery Communications lobby had an idea about a reality TV show. Who doesn't? Apparently he had a bigger problem with rejection -- and other stuff.

As government regulators review the proposed Comcast-NBC Universal joint venture, top executives at the French company that stands to benefit said they continue to expect the deal to close by Jan. 1. Nonetheless, $2 billion is coming Vivendi's way this month, since the transaction did not close by Oct. 1.

Satellite radio and navigation systems are continuing to make inroads in the U.S. automobile market, up 66% this year, according to J.D. Power and Associates, which tracks the penetration of various audio technologies as part of its comprehensive survey of market trends.

The devastating Gulf Coast oil spill has increased the coffers of media companies and angered one Florida congresswoman. BP has told Congress that it spent $93.4 million in advertising from April through July, more than three times what it spent a year ago in the span.

According to a recent Nielsen analysis of mobile use, African-Americans use the most cellphone voice minutes every month, averaging more than 1,300. Hispanics are the next most talkative group, at 826 minutes a month. And, even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.

All right, all you "privacy advocates," exposand#233;-minded journalists and general whiners about cookie tracking -- get out your wallets, for the price of content has been handed down from Mt. Cupertino to the prophet Job(s) and saith the lawd, that price will be .99.