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MediaDailyNews: ATandT U Adds 19 Spanish-Language Channels
ATandT has expanded the list of Spanish-language viewing options available to customers with the addition of 19 new Spanish-language channels to its ATandT U TV lineup.
Categories: General Online Marketing
MediaDailyNews: Nielsen Projects More Hispanic TV Households
Hispanic TV homes will rise 3%, or 400,000, to 13.4 million for the 2010-2011 broadcast season. Nielsen says this represents 40% of 1 million U.S. TV homes that will be added this season. The 3% hike is higher than the 2.3% gain in Hispanic homes for the 2009-2010 broadcast season.
Categories: General Online Marketing
TV Watch: Flow Of TV Biz Info Goes Everywhere -- Is That Good?
Virtually everyone wants to be a video mogul -- especially these days, when we may believe we have enough inside information to make it happen. That lone gunman in the Discovery Communications lobby had an idea about a reality TV show. Who doesn't? Apparently he had a bigger problem with rejection -- and other stuff.
Categories: General Online Marketing
MediaDailyNews: Dateline Dollars: Vivendi Gains $2B From Comcast/NBC Venture
As government regulators review the proposed Comcast-NBC Universal joint venture, top executives at the French company that stands to benefit said they continue to expect the deal to close by Jan. 1. Nonetheless, $2 billion is coming Vivendi's way this month, since the transaction did not close by Oct. 1.
Categories: General Online Marketing
MediaDailyNews: Calling All Cars! More Have Satellite Radio
Satellite radio and navigation systems are continuing to make inroads in the U.S. automobile market, up 66% this year, according to J.D. Power and Associates, which tracks the penetration of various audio technologies as part of its comprehensive survey of market trends.
Categories: General Online Marketing
MediaDailyNews: BP Triples Ad Spend After Deepwater Disaster, Incurs Political Wrath
The devastating Gulf Coast oil spill has increased the coffers of media companies and angered one Florida congresswoman. BP has told Congress that it spent $93.4 million in advertising from April through July, more than three times what it spent a year ago in the span.
Categories: General Online Marketing
Research Brief: Who's That Talking?
According to a recent Nielsen analysis of mobile use, African-Americans use the most cellphone voice minutes every month, averaging more than 1,300. Hispanics are the next most talkative group, at 826 minutes a month. And, even Asians/Pacific Islanders, with 692 average monthly minutes, talk more than Whites, who use roughly 647 voice minutes a month.
Categories: General Online Marketing
Online Media Daily: That Will Be One Buck, Please
All right, all you "privacy advocates," exposand#233;-minded journalists and general whiners about cookie tracking -- get out your wallets, for the price of content has been handed down from Mt. Cupertino to the prophet Job(s) and saith the lawd, that price will be .99.
Categories: General Online Marketing
Around the Net In Media: ATandT/Hallmark: Still No Talks...Or Carriage
Categories: General Online Marketing
Around the Net In Media: FTC Subpoenas 48 Food Companies Marketing To Kids
Categories: General Online Marketing
Around the Net In Media: Has Murdoch's 'Times' Pay Wall Paid Off?
Categories: General Online Marketing
Around the Net In Media: Is Martha Stewart The New Barbara Walters?
Categories: General Online Marketing
MediaDailyNews: 'MasterChef,' 'Big Brother' Cook Up Wins
Nielsen final Wednesday results show that Fox and its two hours of "MasterChef" gave the network a 2.0 rating/6.3 share among 18-49 -- just edging CBS' 2.0/6.0 and NBC's 1.9/6.0. 'Big Brother' continues to be the No. 1 show of the night.
Categories: General Online Marketing
Online Media Daily: ABI: Location-Based Marketing To Reach $1.8B In 2015
Location-based services from Foursquare and Loopt to the new Shopkick app have generated lots of buzz and interest among marketers and investors. But how much spending will they lead to? According to a new report from ABI Research, location-based marketing will increase from only about $43 million this year to $1.8 billion by 1015 as part of overall mobile marketing budgets.
Categories: General Online Marketing
MediaDailyNews: Sprite, NBA Look For Best Slam Dunker
Sprite is sponsoring the last leg of a nationwide NBA contest to pick top amateur dunkers.
Categories: General Online Marketing
MediaDailyNews: Sprint, Ford Partner For 'ControlTV' Web Show
Ford's Fiesta compact car is getting a star turn in a new Web-TV program that looks to be a cross between a 20something reality show and "Subservient Chicken."
Categories: General Online Marketing
MediaDailyNews: PlayJam Ups Usage On Connected TV Games
TV games network PlayJam is set to become a global leader in connected TV games. Currently available in millions of homes worldwide, PlayJam reveals conversion rates from free to pay players of 56%, with a unique repeat games purchase per month of 4.8.
Categories: General Online Marketing
MediaDailyNews: Mag Bag: 'Gourmet' Makes Partial Print Comeback
After being folded by Conde Nast last October, Gourmet is creeping back, first with a series of new Gourmet-branded digital offerings, and more recently, with new print products for the newsstand. But there's no word so far on a possible return for the defunct (but much-beloved) epicurean magazine itself.
Categories: General Online Marketing
MediaDailyNews: Letterman Blackmailer Freed From Jail
The former television producer who tried to blackmail David Letterman was is out of jail after four months.
Categories: General Online Marketing
Digital Engagement by Leland Harden & Bob Heyman
Paperback: 256 pages
Publisher: AMACOM (Available now!)
Language: English
ISBN-10: 0814410723
ISBN-13: 978-0814410721
Buy the Book!

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