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Around the Net In Online Marketing: Surprise! Apple Debuts New 'TV' Service
Categories: General Online Marketing
Around the Net In Online Marketing: Rant: Social Gmail Will Be 'Permanent Failure'
Categories: General Online Marketing
Around the Net In Online Marketing: Apple And The Streaming Future Of Real-Time Press Conference Guessing Games
Categories: General Online Marketing
Around the Net In Online Marketing: Report: Flash Hardly An Edge For Android
Categories: General Online Marketing
Around the Net In Online Marketing: Facebook 'Credits' Cards Coming
Categories: General Online Marketing
Mad Blog: Season 4, Episode 6: Waldorf Stories: The Crack-Up, or What Makes Donny Run?
So the art-imitating-life award goes to Matt Weiner. Along with Erin Levy, a young female protand#233;gand#233; on the "Mad Men" staff, he was seen accepting an Emmy for TV writing just around the same time that Don was shown up at the podium receiving his Clio, advertising's Oscar, in the category of floor polishes and waxes.
Categories: General Online Marketing
Email Insider: Hotmail Using New Metrics to Consider Inbox Placement
For over a year now, email deliverability experts have been talking about the 'fact' that ISPs use engagement metrics (typically not defined by these so-called experts) to determine inbox placement. But calling it a fact is a bit misleading given that none of the large mailbox providers has talked publicly about if they use engagement metrics to determine where emails get delivered.
Categories: General Online Marketing
Around the Net In Online Marketing: Report: Amazon Entering Web TV Fray
Categories: General Online Marketing
Show Daily: Sprinting Behind
Categories: General Online Marketing
Show Daily: Killer App
Categories: General Online Marketing
Show Daily: Playing Games
Categories: General Online Marketing
Show Daily: Rally-ing Cry
Categories: General Online Marketing
Online Spin: The Inconvenient Truth... About Consumer Privacy
The last few weeks have seen a lot of press surrounding the issues of privacy and consumer safety. It's a relatively cyclical discussion that seems to be raised every two to three years, but its gaining steam now that the government is getting more involved. I'm not one to talk politics, nor am I one to sit and here and tell you that everything is acceptable in regards to Internet standards for consumer privacy, but I do want to put some of this discussion in perspective.
Categories: General Online Marketing
Online Media Daily: Google vs. Facebook And How Marketers Win (Or Lose) In 2011
Google has said nothing about its rumored social networking offering, but it may be that the company has just revealed its secret weapon to take on Facebook. The new Priority Inbox feature in Gmail hints at Social Media's next great battleground: Relevance!
Categories: General Online Marketing
Online Media Daily: IBM Touts Mobile, Develops Apps For U.S. Open
Hoping to be perceived as the genius who sits in the background and waits for the perfect moment to say something profound, IBM wants people to know it touches more than 1 billion mobile phone subscribers daily and continues to develop about 80% of the world's smartphone software made possible through a $100 million investment supporting mobile communications in semiconductors, cellular towers, mobile apps, networks and more.
Categories: General Online Marketing
Online Media Daily: Global Ad Exchange Seeks To Solve Quality Inventory Dilemma
A Dentsu subsidiary will give U.S. and European advertisers a portal into the Japanese display ad market, as well as gain. Cyber Communications Inc. (CCI) has inked a multiyear agreement with ad marketplace OpenX Technologies to launch OpenX Market Japan, a self-serve online advertising exchange.
Categories: General Online Marketing
Daily Online Examiner: Report: Arkansas Democrat-Gazette Owner Taps Righthaven For Copyright Enforcement
WEHCO Media, which owns 15 newspapers including the Arkansas Democrat-Gazette and Chattanooga Times Free Press, reportedly has become the second client of copyright enforcement outfit Righthaven.
Categories: General Online Marketing
Digital Engagement by Leland Harden & Bob Heyman
Paperback: 256 pages
Publisher: AMACOM (Available now!)
Language: English
ISBN-10: 0814410723
ISBN-13: 978-0814410721
Buy the Book!

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