By Marla Tabaka @MarlaTabaka WRITE A COMMENT You may be operating a one-person-business, but there are many resources and tools out there that aren’t just for the big guys anymore. …
Leland Harden and Bob Heyman created their first online agency together, Cybernautics, in 1993 at the very genesis of the World Wide Web as we know it. At Cybernautics, the duo set about putting together the online methodologies for traditional “analog” marketing activities. Their work was successful enough that they were able to land many of the Web’s earliest power house brands as clients. As word spread about their innovative work they were approached by a division of Macmillan Publishing to write a book. This effort became “Net Results: Web Marketing that Works” and was published under the byline of their company, USWeb, which had acquired Cybernautics. This book was very successful and became the online marketing curriculum for many of the country’s best business schools like Stanford, Wharton, and others. This success led to the team subsequently publishing “Net Results: Best Practices in Web Marketing,” “The Auction-App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth,” “Digital Engagement” and “Marketing By The Numbers: How to Measure and Improve the ROI of Any Campaign.” The last two books were published by AMACOM, the publishing arm of The American Management Association. The AMA course on Web 2.0 marketing was based on “Digital Engagement” and utilized Bob Heyman as the subject matter expert.
Bob Heyman is credited with having pioneered the agency side of Search Engine Marketing as a co-founder of early full service web agency Cybernautics which was acquired by USWeb in 1997. His next company, eMarketing Partners, was acquired by the Catenas Corp. in 2000. He is the co-author of Net Result.2 (New Riders) and The Auction App (McGraw Hill). He also co-founded CybeReps, acquired by Interep. His clients have included IBM, NEC, Ask Jeeves, Netscape, Intel, SGI, Avon, Bristol Myers Squibb, REI, Time Warner, Sony, Macromedia and ABC. Bob has spoken at AMA events, Internet World, Ad-Tech and many other venues. His articles have appeared in Digitrends and iMedia Connection. He was 2000 Commencement Speaker at Golden Gate University and was honored when then Mayor Willie Brown declared “Bob Heyman Day” in San Francisco. He earned a Masters in Education from Harvard and a law degree from Hastings College of Law (U. of California) where he was founding Review Editor of Comm/Ent, the Communications and Entertainment Law Journal. His Rock Opera, “Rock Justice”, co-written with Marty Balin of Jefferson Airplane/Starship, is in the Book of Rock Lists as one of the top ten most obscure rock operas. As an entertainment lawyer, he represented Maria Muldaur, Jefferson Starship and the New Riders of The Purple Sage. He is credited with having coined the phrases “edutainment” and “search engine optimization”.
Digital Engagement Group provides cients with comprehensive marketing strategies and tactical implementation. We bring together Search, Social Media and PR to create integrated and measurable campaigns that captures customers and builds brand loyalty. Our practice is built around creating a marketing plan that includes a ranked hierarchy of ongoing and planned marketing intitiatives and an ROI Scorecard that assures learning and improvement.
Bob Heyman is acknowledged as having coined the term Search Engine Optimization (SEO) and having established the first agency search marketing practice. He is the co-author of five well respected internet marketing books, including Digital Engagement and Marketing By The Numbers. His clients have included IBM, Intel, SGI, Avon, Bristol Myers Squibb, REI, Harley-Davidson, Sothebys, Sony, Time-Warner, Trend Microe, Napster and World Vision. In a previous life he was an entertainment lawyer for New Riders Of The Purple Sage, Jefferson Starship and Maria Muldaur. His Rock Opera “Rock Justice”, written with Marty Balin and Mike Varney, is in The Book Of Rock Lists.
Mark W. Schaefer JANUARY 15, 2016 I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies …
AJ Agrawal CONTRIBUTOR Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. …